International soccer star Cristiano Ronaldo expands his CR7 brand with the launch of denim. The brand already produces footwear and underwear. The Portuguese icon shares, “I don’t take myself too seriously, but I take what I do very seriously.”
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Approaching his denim range, Ronaldo focuses on comfortable designs with movability. He explains, “I didn’t want it to be like any other denim line on the market.”
Ronaldo continues, “I’ve always loved the look of denim, but it frustrated me how heavy and uncomfortable it can become when you’re constantly on the move as an active person.” The durable lineup features denim shirts, jackets, shorts, and jeans. Discussing his denim range, Ronaldo adds, “This collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim. That’s why it not only looks the way denim should look, it’s made to be lived in.”
Cristiano Ronaldo CR7 Denim
CR7 Denim Styles
