The Helmut Lang pre-fall 2024 collection presents a series of looks that encapsulate the urban flair and sleek tailoring synonymous with the brand.
The photographic journey through New York’s eclectic streets is a canvas for the lineup’s neutral palette, featuring shades that mirror concrete and steel.
The collection balances utility and sophistication, with pointed collars and structured shoulders sculpting a silhouette that moves effortlessly from the break of day into the night.
Models Callum Stoddart, Ibby Sow, and Ungho Go, captured through the lens of Philipp Paulus, embody the collection’s ethos. They don monochromatic ensembles emphasizing Helmut Lang’s signature clean lines and muted tones.
Helmut Lang Pre-Fall 2024 Collection
Coordinated, sporty, and smart looks are accentuated by ‘HL’ branded belts, while cargo trousers and short trenches introduce a casual yet refined dynamism. The relaxed shapes in the collection promise comfort without compromising the sharp aesthetics that the label is celebrated for.
Culminating in an array of belted trenches and exquisitely tailored pieces, the collection reflects Helmut Lang’s signature minimalism, interpreted by creative director Peter Do.
It’s a narrative of clothing that transcends moments, offering a seamless transition from the light of morning to the shadows of evening in the city that never sleeps.
The looks are a modern ode to the classic, reimagining the urban uniform for the contemporary cosmopolite.
