Presented against the soft-focus backdrop of Seoul, Hermès’ summer 2025 menswear collection drifted in like a breeze over the shore—less spectacle, more sensation. It was a warm-weather interlude.
Bomber jackets in strawberry sorbet, shirts with galloping sketches, and metallic windbreakers hinted at motion even in stillness.
The silhouettes were fluid, slouching just enough to suggest ease without falling into languor. Think of it as city dressing after a swim, where nothing feels rushed, and even a docker cap earns its place with dignity.
Creative director Véronique Nichanian once again reminded us why Hermès doesn’t chase trends—it sets tempo. Layered silk shirts, perforated knits, and light tailored trousers came together like jazz riffs, coordinated but never rehearsed.
There was mischief in the styling: a twisted scarf, a braided rope belt, an oversized holdall with racing stripes. The palette swayed from ocean foam to graphite, from sun-faded lilac to under-the-pier indigo, each hue reinforcing the show’s emotional arc: sunrise to starlight.
It all felt like a return to personal rituals—choosing a shirt because it reminds you of a place, slipping into sandals that have walked both airports and alleyways. At Hermès, summer isn’t simply worn; it’s lived through garments that evolve with the hours.
Seoul, with its cool mornings and neon-lit nights, became the perfect canvas for a collection made for shifting light and changing plans.
Hermès Summer 2025 Collection
