H&M Atelier Blends Parisian Tailoring & California Cool

The Fashionisto / Published February 21, 2025

This season, H&M Atelier unveils a limited menswear collection that couples vintage nostalgia with Parisian tailoring and California cool. The lineup is a dialogue of contrasts—structured yet laid-back, timeless yet modern.

Describing the line, designer Agyei Campbell-Sudial says, “The Atelier collection has an easy, fluid vibe. On a foundation of tailoring, we draw inspiration from vintage finds and street style.”

Rich textures and premium fabrics elevate each H&M piece. Virgin wool breathes with ease, water-repellent gabardine offers practicality, and leather brings a rugged edge.

Outerwear takes center stage: a wool-blend double-breasted jacket sharpens the silhouette, while a cotton raincoat adds a lightweight layer. A black leather biker jacket channels rebellious charm, pairing effortlessly with camel-toned carpenter pants and suede biker boots.

A western leather belt, with its snakeskin pattern, cinches looks with a hint of Americana. Meanwhile, denim grounds the collection with a nod to California’s relaxed spirit. A classic denim jacket and loose twisted jeans embrace vintage appeal, worn with ribbed Henley tops and linen-blend shirts for easy layering.

Grounded in craftsmanship and everyday wearability, H&M Atelier reinterprets classic menswear with an effortless, modern attitude. The collection launches February 27, 2025.

H&M Atelier Spring 2025 Collection


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