H&M introduces us to ERDEM with its fall-winter 2017 collaboration. While the label is known for its romantic womenswear, ERDEM makes its menswear debut with H&M. Elegant tailoring and construction detail the brand’s English style. Hero pieces for the lineup range from floral print shirts and graphic knitwear to ruffled tops. Photographer Michal Pudelka captures a glimpse at the collection, which launches November 2, 2017. Pudelka talks about the collaboration. “ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a lookbook with a twist.” The photographer continues, “I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame.”
H&M Unveils ERDEM Men’s Collaboration
The Fashionisto
/
Published October 16, 2017
Recent Updates
Zara SRPLS Fall 2024 Reimagines Utility Fashion
The Zara SRPLS fall 2024 collection steps into view with looks that reflect an understated yet assertive utilitarianism. The line, ...
Rails Embraces Sweater Weather for Winter 2024
Rails introduces its winter 2024 collection with a timely lineup perfect for now or as thoughtful gifts. Leading the collection, ...
ARKET Does Smart & Easy Fall 2024 Style
ARKET’s “Smart and Easy” edit masters an understated elegance with menswear for professional and casual occasions. At the forefront, Quentin ...
Massimo Dutti Refines the Art of Subtle Style
Massimo Dutti crafts a wardrobe built on understated sophistication with its edit “Younger Than Clouds.” The featured lineup is an ...
Mytheresa Unveils Zegna Outdoor’s Alpine Luxury
Mytheresa revisits the spotlight after a formal outing, bringing a refined yet rugged twist to luxury with its exclusive prelaunch ...
Taylor Stitch Winter 2024 Tackles Style for the Outdoors
Taylor Stitch transitions into winter 2024 with “The Treadwell Collection,” a lineup that anchors rugged, functional designs in a distinctly ...