Ahead of its upcoming show during Paris Fashion Week, H&M unveils choice looks from its Studio collection. The “see now, buy now” range makes its catwalk debut February 28, 2018 and will be available online directly following the show. The lineup is slated to hit select stores worldwide, beginning March 1, 2018. The season unfolds with a look at Japanese minimalism. H&M design director Pernilla Wohlfahrt talks about the show’s venue. The Musée des Arts Décoratifs is such a beautiful, iconic venue and it’s wonderful timing that we have the opportunity to show H&M Studio in a place that will later host a major art exhibition of Japan, which greatly influenced our S/S 2018 collection.
Wohlfahrt continues, We’re also very happy to be sponsoring the exhibition, which no doubt will delve into the beauty and design sensibility of Japan.
H&M Studio Spring/Summer 2018 Men’s Collection
