HUGO Goes Minimal for Pre-Fall ’20 Collection

The Fashionisto / Published February 11, 2020

German brand HUGO goes monochrome with its pre-fall 2020 men’s collection. HUGO presents its latest designs with a lookbook that features models Malick Bodian and Maoro Bultheel. A color palette of gray and black harness the season’s mood to a quiet focus besides the minimal splash of red. Meanwhile, soft tailoring collides with a youthful approach to sportswear. Ink print shirts, iridescent suit jackets, graphic joggers, and striped knitwear contribute to a well-rounded lineup of modernity. There’s no shortage of accessories when it comes to approaching fall. Logo belt bags, caps, key rings, scarves, and more make the cut. HUGO’s sneakers also make a sound statement, showcasing a contemporary silhouette and an accessible selection of colorways.

HUGO Pre-Fall 2020 Men’s Collection


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