HUGO Goes Minimal for Pre-Fall ’20 Collection

The Fashionisto / Published February 11, 2020

German brand HUGO goes monochrome with its pre-fall 2020 men’s collection. HUGO presents its latest designs with a lookbook that features models Malick Bodian and Maoro Bultheel. A color palette of gray and black harness the season’s mood to a quiet focus besides the minimal splash of red. Meanwhile, soft tailoring collides with a youthful approach to sportswear. Ink print shirts, iridescent suit jackets, graphic joggers, and striped knitwear contribute to a well-rounded lineup of modernity. There’s no shortage of accessories when it comes to approaching fall. Logo belt bags, caps, key rings, scarves, and more make the cut. HUGO’s sneakers also make a sound statement, showcasing a contemporary silhouette and an accessible selection of colorways.

HUGO Pre-Fall 2020 Men’s Collection


Recent Updates

Massimo Dutti’s Dark Elegance Reframes Party Wear

Massimo Dutti’s Dark Elegance Reframes Party Wear

Massimo Dutti proposes refined holiday dressing with its latest men’s edit, enlisting Habib Masovic to capture the essence of their ...
H&M’s Holiday Suits: Sleek Looks for the Party Season

H&M’s Holiday Suits: Sleek Looks for the Party Season

With the holidays in full swing, H&M’s suiting selection offers an ideal wardrobe refresh for the festive calendar. Belgian model ...
Sunspel’s Tailoring Redefines Relaxed Luxury

Sunspel’s Tailoring Redefines Relaxed Luxury

Sunspel reframes casual tailoring for fall-winter 2024 with a collection modeled by George Barnett. Known for their refined use of ...
Dunhill’s Made to Measure: Sharp, Sophisticated, Iconic

Dunhill’s Made to Measure: Sharp, Sophisticated, Iconic

Dunhill embraces bespoke menswear with its Made to Measure service, spotlighting its signature styles—from timeless suits and evening wear to ...
Theory Project’s Fall Take on Modern Minimalism

Theory Project’s Fall Take on Modern Minimalism

The Theory Project collection reimagines New York refinement through the understated brilliance of Lucas Ossendrijver. The fall 2024 lineup distills ...
Bottega Veneta’s Pre-Spring Reigns Supreme at Mytheresa

Bottega Veneta’s Pre-Spring Reigns Supreme at Mytheresa

Mytheresa embraces the shift toward pre-spring 2025 with a focus on Bottega Veneta, where artisanal craftsmanship meets a modern reinterpretation ...

Leave a Comment