ICON DENIM’s fall-winter 2025 collection is a study in self-expression, unifying oversized silhouettes with a Y2K revival.
At its heart is Cherry—a deep, moody burgundy that pulses through hoodies, jackets, and layered jersey essentials. It’s a shade that is indicative of reinvention, lending intensity to relaxed yet bold proportions.
Denim remains the foundation, reworked in vintage-washed, wide-leg and baggy cuts that nod to an effortless cool. Faded blues and inky indigos frame the collection, grounding the tees and slouchy knits that layer into each look. Stitched star patches make a statement, adding a rebellious undertone.
A key detail emerges in a statement charm keychain, a playful nod to TikTok’s charm culture, where personal storytelling meets contemporary styling. It dangles from belt loops and baggy jeans, a touch of nostalgia reimagined for now.
Through exaggerated volumes, textural contrasts, and a fresh lens on retro influences, ICON DENIM captures a sense of motion. Denim becomes a canvas—shifting, evolving, and telling stories through the language of the wearer.
ICON Denim Fall/Winter 2025 Collection
