COS sets its sights on Pitti Uomo with a special capsule collection. Entitled “Soma,” the limited range will be unveiled as choreographed art at the 94th edition of Pitti Uomo this coming June. The fashion brand collaborates with British choreographer Wayne McGregor for the occasion. The collection’s form and function will take center stage under McGregor’s direction.
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For COS, Pitti Uomo celebrates creativity, craftsmanship and forward-thinking menswear. It is an honor to present Soma in Florence and we are equally excited to be able to share the work with a wider audience internationally online,
says COS creative director Karin Gustafsson.
COS Soma Capsule Collection
COS head of menswear Christophe Copin explains, Soma really explores what essential menswear means for us at COS and every detail has been designed with the movement of the wearer in mind.
The designer continues, We are delighted to have the opportunity to collaborate with Wayne McGregor and his company of dancers to bring the directional movement and fluidity of the menswear collection and its inspirations to life.
McGregor adds, Playfully exploring the COS collection with a mindfulness and fresh awareness of the wearer, we will create a specifically commissioned work by subverting these everyday gestures alongside the designs.
The choreographer elaborates, We will appropriate everyday movement and transform it into new fictions, as Company Wayne McGregor dancers inhabit the COS collection infused by their own individual physical signatures.
The performance will be live-streamed on COSStores.com. You can also purchase the collection online at COSStores.com or in person at COS’ Florence store after the performance.
