For its spring-summer 2022 men’s ad, COS focuses on the transitional style that the brand has developed over the years. The fashion label has enlisted a diverse ensemble of inspiring personalities to appear in its latest advertising. Writer, editor, and curator Antwaun Sargent and actor Finn Wittrock star in COS’s new campaign alongside models Keisuke Asano, Saye Wuo, and Liam Kelly.
COS Spring/Summer 2022 Campaign
Tim Elkaïm photographs COS’s spring-summer 2022 men’s campaign. The photographer, based in Paris, travels to Los Angeles to photograph the advertisement for COS. Elkaim’s photographs capture the essence of Los Angeles, whether it’s a sunset on the beach or an endless metropolis in the distance.
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Clare Richardson connects with COS for spring to style its new collection. The stylist showcases the adaptability of COS’s men’s wardrobe. The brand’s chic modern man inspires in numbers, highlighting an imaginative and creative attitude. Comfort and luxury combine with minimalist tailoring and a splash of graphic print to create a stylish aesthetic. Furthermore, 92 percent of COS’s collections for the season consist of environmentally friendly materials.