Models Taemin Park and Dara Gueye front the COS fall-winter 2024 campaign, photographed by Karim Sadli. With Phoebe Sing’s art direction, the imagery offers an unembellished look into COS’ minimalist ethos. Meanwhile, Jane How’s styling ensures the fashions emphasize the brand’s understated elegance.
Taemin steps into a houndstooth bouclé overcoat. The textured silhouette effortlessly pairs with his relaxed denim, creating a contrast that hints at both refinement and rebellion.
COS Fall 2024 Campaign
Meanwhile, Dara’s relaxed double-faced wool coat makes a bold statement. Its oversized cut hints at an off-duty coolness.
Dara’s leather hooded jacket adds an edge that’s impossible to ignore. It pairs well with baggy trousers. Conversely, Taemin channels a serene sophistication with his unstructured blazer, balancing tailoring with a relaxed attitude.
Each garment, whether outerwear or the layers underneath, feels intentional. It’s crafted for the man who isn’t afraid to mix classic staples with contemporary flair. Ultimately, COS captures the timelessness and the here-and-now, drawing a line between fashion’s past and present.
