COS taps actors Christopher Abbott and Colman Domingo and musician Aidan Bissett for its fall-winter 2024 campaign. In portraits captured by Karim Sadli, the trio stands as symbols of versatility and modern masculinity.
COS Fall/Winter 2024 Campaign
The campaign unfolds in timeless black and white, with styling helmed by Jane How whose effortless touch brings out the essence of each look.
Christopher Abbott embodies understated cool in denim—a staple reborn with a sense of ease. COS’ relaxed jacket paired with classic jeans creates a laid-back yet refined silhouette, evoking a style reminiscent of 90s minimalism.
Colman Domingo takes a more polished route, opting for a double-breasted wool suit. Its relaxed fit pushes boundaries between tailoring and comfort, a nod to the evolving codes of modern menswear.
Meanwhile, Aidan Bissett wears oversized tailoring—a suit paired with a polo shirt that effortlessly marries the casual and the formal, a contemporary take on the sartorial.
The campaign’s simplicity allows the clean lines and relaxed fits to shine. Whether denim or wool, COS delivers a cohesive message of clothing transcending time, blending the iconic with the now.
The season feels like a study in contrasts—tailored yet easygoing, familiar yet forward-thinking.
