![COS Spring Summer 2018 Mens Campaign 005 Max Barczak fronts COS' spring-summer 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/01/COS-Spring-Summer-2018-Mens-Campaign-005.jpg)
COS enlists the talent of Karim Sadli for its spring-summer 2018 campaign. Sadli photographs Max Barczak for the advertisement. A peaceful landscape mirrors the serene aspects of COS’ new collection. Embracing a “natural feeling” for the season, the brand delivers its signature clean lines in a grounded color palette. Hannes Hetta styles Max in key pieces such as COS’ sheer short-sleeve pullover and a sleek one-buttoned coat.
Related: COS Embraces Natural Feeling for Spring ’18 Collection
COS Spring/Summer 2018 Men’s Campaign
![COS Spring Summer 2018 Mens Campaign 004 Karim Sadli photographs Max Barczak for COS' spring-summer 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/01/COS-Spring-Summer-2018-Mens-Campaign-004.jpg)
![COS Spring Summer 2018 Mens Campaign 002 Sporting an on-trend bucket hat, Max Barczak appears in COS' spring-summer 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/01/COS-Spring-Summer-2018-Mens-Campaign-002.jpg)
![COS Spring Summer 2018 Mens Campaign 007 COS enlists Max Barczak to star in its spring-summer 2018 campaign.](https://www.thefashionisto.com/wp-content/uploads/2018/01/COS-Spring-Summer-2018-Mens-Campaign-007.jpg)