The brand revered for its minimalist yet intriguing design philosophy, COS unveils its winter 2023 campaign, casting the vibrant cityscape at night as the dynamic backdrop. The pulsating energy of the urban environment, with its blurred streetlights and shadowy contours, accentuates COS’s signature aesthetic—clean lines and understated elegance.
COS Winter 2023 Campaign
Esteemed photographer Daniel Jackson captures this interplay of the city’s nocturnal pulse with the composed simplicity of the COS collection, creating a visual narrative that speaks to the modern man’s need for versatility and sophistication in his wardrobe.
Models Leon Dame, Mathieu Simoneau, and Tommaso Zana become the embodiments of the COS man, each exuding a distinct confidence and contemporary cool that aligns seamlessly with the label’s vision.
Styled by Jane How, the models don a selection ranging from the tailored coat and structured yet flowing trousers to crisp shirting—each piece a nod to COS’s commitment to functional fashion that transcends seasons.
The choice of clothing reflects a curated balance between functionality and style, ideal for winter, where comfort meets the uncompromising standard of cosmopolitan flair.
Through Jackson’s lens, the campaign is a dialogue between the clothing and the city. The garments’ architectural cuts and muted color palettes mirror the urban landscape, suggesting a harmony between man and metropolis.
This integration of setting and style exemplifies COS’s ethos—a label that understands and reflects the rhythm of city life.
