Cristiano Ronaldo is Front & Center for CR7 Underwear Spring ’18 Campaign

The Fashionisto

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Published March 11, 2018

Cristiano Ronaldo fronts the spring-summer 2018 campaign for CR7 Underwear.Pin
Cristiano Ronaldo fronts the spring-summer 2018 campaign for CR7 Underwear.

Cristiano Ronaldo shows off his six-pack once more for CR7 Underwear. The Portuguese soccer player fronts the spring-summer 2018 campaign for his underwear label. Ronaldo staged the campaign at home. Underwear is incredibly intimate and I wanted to showcase this collection in the environment that is most intimate for me–so shooting at home felt like the natural choice, says Ronaldo. I love the campaign that we created, I was able to really relax on the shoot and I think you can see that in the photos.

Related: Cristiano Ronaldo & Son Front CR7 Denim Spring ’18 Campaign

The soccer icon also discusses this season’s designs. I choose different CR7 Underwear styles depending on how I feel each morning, so with each collection, I like to design contrasting patterns and colorways to make sure there’s an option for any occasion, explains Ronaldo. The spring-summer 18 CR7 Underwear range includes timeless white silhouettes for a classic look and bold blue and even pinks for when you want to be more adventurous. I love the styles with touches of vibrant color. To me, that is luxury!

Cristiano Ronaldo for CR7 Underwear Spring/Summer 2018 Campaign

Showing off his latest underwear style, Cristiano Ronaldo fronts the campaign for CR7 Underwear.Pin
Showing off his latest underwear style, Cristiano Ronaldo fronts the campaign for CR7 Underwear.
Reclining, Cristiano Ronaldo stars in the spring-summer 2018 campaign for CR7 Underwear.Pin
Reclining, Cristiano Ronaldo stars in the spring-summer 2018 campaign for CR7 Underwear.
Mirrored, Cristiano Ronaldo fronts the spring-summer 2018 campaign for CR7 Underwear.Pin
Mirrored, Cristiano Ronaldo fronts the spring-summer 2018 campaign for CR7 Underwear.
Kicking a soccer ball, Cristiano Ronaldo stars in CR7 Underwear's spring-summer 2018 campaign.Pin
Kicking a soccer ball, Cristiano Ronaldo stars in CR7 Underwear’s spring-summer 2018 campaign.