Ronaldo for TAG Heuer–Last year, footballer Cristiano Ronaldo launched his underwear line CR7 and now the famous star has teamed up with Tag Heuer as its latest celebrity brand ambassador. Ronaldo shares, “TAG Heuer is by far the best at what it does and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.”