The ship may have sailed for David Beckham’s H&M collaboration, but that left the door open for Tudor. Known for its elegant timepieces, Tudor enlists Beckham as its new brand ambassador. Beckham stars in the Swiss label’s Born to Dare advertisement. The style icon sports Tudor’s Black Bay chronograph and Heritage timepieces.
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Discussing the partnership, Beckham shares, “Especially as an Englishman, I think you really appreciate a nice suit and a nice watch.” He continues, “They go very well together. I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked.”