After making his mark on sports, fashion, and grooming, David Beckham has luxury cars in view. The British sports icon signs on as Maserati’s new global brand ambassador. For his first Maserati outing, Beckham fronts a campaign for the 2021 Maserati Levante Trofeo.
“The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design,” says Maserati chief marketing officer Paolo Tubito. “The partnership with David is the embodiment of all these values.”
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Beckham adds, “It’s an exciting time for me to begin this partnership with Maserati, an iconic Italian brand which shares my appreciation for the very best innovation and design.” The style aficionado continues, “I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.”