Biotherm Homme has enlisted David Beckham as its first global ambassador. The brand will be collaborating with Beckham to develop a men’s grooming line that will launch in 2016. Discussing the new partnership, Beckham shares, “I’m excited to be working with Biotherm Homme. I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”
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Biotherm general manager David Fridlevski adds, “The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership.” Fridlevski continues, “It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”