David Beckham Launches Instinct Gold Edition Fragrance, Stars in New Campaign

David Beckham shot by fashion photographer Craig McDeanPin
David Beckham shot by fashion photographer Craig McDean

When he’s not collaborating with H&M, David Beckham is the personal brand behind a successful Coty fragrance. WWD reports that Beckham’s fragrances outperform stars like Beyoncé, Katy Perry and Jennifer Lopez. In celebration of the Instinct’s 10 year anniversary, a limited edition Instinct Gold will be released. While the March 2015 launch won’t include the United States, Beckham’s upcoming Blockbuster fragrance, which is set for a summer release, should make it stateside.

David-Beckham-Instinct-Gold-Edition-Campaign-002Pin