Beckham for Belstaff–Yesterday, David Beckham was on hand in London to open Belstaff House at 135-137 New Bond Street. The event, which was celebrated with a motorbike parade down New Bond Street, also marked the announcement of Beckham as the face of the brand’s spring/summer 2014 advertising campaign. Beckham will be photographed by the legendary Peter Lindbergh for images inspired by the iconic Steve McQueen.