David Genat Fronts Montblanc ‘Emblem’ Fragrance Campaign

The Fashionisto

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Published May 18, 2014

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Updated June 17, 2023

Montblanc-EmblemPin

Montblanc Emblem Fragrance Campaign-Hot on the heels of the 90th anniversary of its iconic Meisterstück pen, Montblanc introduces a new fragrance as an extension of the brand’s elegant heritage. Created by Sonia Constant, the new fragrance named Emblem, has notes of grapefruit cardamom and clary sage, juxtaposed with violet leaf, cinnamon, black and pink peppercorn. The scent also includes woody aromas. For the accompanying advertising campaign, Montblanc enlisted model David Genat, who posed for a black & white image by photographer Peter Lindbergh.


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