Creative director Wilbert Das is breaking new ground with Diesel. During an economic crunch, it is more crucial than ever for labels to remain relevant and reach out to a diverse audience. Enter Diesel Black Gold and Das’ recessionisto who has fallen on hard times. Das takes the contemporary Diesel image driven by denim and updates it with a throwback to the jazz era. Utilizing derby hats to set the mood, the collection includes pieces that appear stained, aged and broken down. Constantly on the move, the Diesel man layers his attire, carries an oversized bag and is prepared for all situations.
