The Jeans of Your Dreams: Diesel Unveils Fall ’17 JoggJeans Campaign

The Fashionisto

/

Published July 26, 2017

Diesel presents its fall-winter 2017 Jogg Jeans campaign.Pin
Diesel presents its fall-winter 2017 JoggJeans campaign.

Diesel utilizes its most recent campaign to emphasize the comfort found in its JoggJeans. Embracing the slogan, The jeans of your dreams, the brand and artistic director Nicola Formichetti look to photography creatives Nick & Chloè to capture the advertisement. Meanwhile, Davey Sutton styles the outing, which also features an interactive component.

Related: Diesel Black Gold Enlists Jordy Gerritsma as Star of Fall ’17 Campaign

In this season’s campaign video, an annoying cleaning lady attempts to awake a sleeping couple. Visiting Diesel’s top global stores, customers can interact with the characters. Diesel provides its fans with the options to have the cleaning lady sing, dance, throw clothes, and more.

Diesel JoggJeans Fall/Winter 2017 Campaign

Nick & Chloè photograph Diesel's fall-winter 2017 Jogg Jeans campaign.Pin
Nick & Chloè photograph Diesel’s fall-winter 2017 JoggJeans campaign.
Diesel's Jogg Jeans are front and center for the brand's latest campaign.Pin
Diesel’s JoggJeans are front and center for the brand’s latest campaign.

Video: Diesel JoggJeans Fall/Winter 2017 Campaign


Recent Updates

Penn Badgley Takes New York in Moncler’s Spring 2025 Ad

Penn Badgley Takes New York in Moncler’s Spring 2025 Ad

Best known for his roles in “You” and “Gossip Girl,” Penn Badgley leads the spring 2025 campaign for Moncler. Set ...
Zhang Youhao Leads McQueen’s Lunar New Year 2025 Ad

Zhang Youhao Leads McQueen’s Lunar New Year 2025 Ad

In “A Sense of Belonging,” McQueen crafts an evocative narrative for Lunar New Year 2025, headlined by Zhang Youhao. Against ...
Loro Piana’s Spring 2025 Ad Blends Architecture & Style

Loro Piana’s Spring 2025 Ad Blends Architecture & Style

Loro Piana unveils its spring 2025 campaign, photographed by Mario Sorrenti. This season, Rio de Janeiro's vibrant modernism sets the ...
Dior’s Spring 2025 Campaign Pushes Classics Forward

Dior’s Spring 2025 Campaign Pushes Classics Forward

Dior’s Kim Jones frames everyday dressing as a renewed norm for spring 2025. Photographer Rafael Pavarotti reunites with the house, ...
Michele Morrone Mesmerizes in Dolce & Gabbana Devotion Ad

Michele Morrone Mesmerizes in Dolce & Gabbana Devotion Ad

Dolce & Gabbana’s latest creation, Devotion Eau de Parfum, is a bold woody-spicy fragrance that captures the essence of passion ...
Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s spring-summer 2025 campaign takes on a tranquil yet sophisticated tone, celebrating the evolution of its “Inner Beauty” philosophy. Photographed ...