Debuting a new brand initiative, Diesel unveils its global flagship store at 625 Madison Avenue in New York. The concept store is the first of 120 Diesel locations to be opened worldwide with the brand’s design built around The Apartment. Created under the direction of Diesel artistic director Nicola Formichetti and interior design firm WonderWall, The Apartment mirrors a home setting.
Customers can explore Diesel’s store, visiting the brand’s different areas, which house men’s and women’s collections for both Diesel and Diesel Black Gold. The Apartment also features concrete flooring, antique furniture, wooden ceilings, Persian rugs and steel fixtures. Celebrating the store’s opening, Diesel’s Madison Avenue store currently has an exclusive J-Birke jacket, available for $328.
