Rules for Successful Living: Diesel Collaborates with Terry Richardson

The Fashionisto

/

Published September 21, 2016

Model André Hamann poses for Diesel's Rules for Successful Living project.Pin
Model André Hamann poses for Diesel’s Rules for Successful Living project.

Unveiling its latest project, Diesel joins creative forces with fashion photographer Terry Richardson. The collaborative effort embraces a provocative attitude with 50 rules #forsuccessfulliving. Providing words to live by, the project stands by phrases such as Think Bold, Look on the Bright Side, and Be Brave. A traveling exhibition, the images are slated to take the world by storm with stops in Shanghai, London, Milan, and New York. Photographed by Richardson, Francisco Perez, André Hamann, Corey Saucier, Ralph Souffrant and Igor Kolomiyets are among the featured models.

Related: Boyd Holbrook is ‘Bad’ for Diesel Fragrance Campaign

Diesel Rules for Successful Living

Francisco Perez photographed by Terry Richardson for Diesel's Rules for Successful Living project.Pin
Francisco Perez photographed by Terry Richardson for Diesel’s Rules for Successful Living project.
Igor Kolomiyets flashes his underwear for Diesel's Rules for Successful Living project.Pin
Igor Kolomiyets flashes his underwear for Diesel’s Rules for Successful Living project.
Igor Kolomiyets is all smiles for Diesel's Rules for Successful Living project.Pin
Igor Kolomiyets is all smiles for Diesel’s Rules for Successful Living project.
Corey Saucier strips down for Diesel's Rules for Successful Living project.Pin
Corey Saucier strips down for Diesel’s Rules for Successful Living project.
Ralph Souffrant thinks green for Diesel's Rules for Successful Living project.Pin
Ralph Souffrant thinks green for Diesel’s Rules for Successful Living project.

Discover More Rules for Successful Living on Diesel.com.

  • Fashion Label :
  • Model :
  • Photographer :

    • Recent Updates

    Pitti Uomo 2025: Florence’s 107th Menswear Fashion Event

    Pitti Uomo 2025: Florence’s 107th Menswear Fashion Event

    The 107th edition of Pitti Uomo will return to Florence, Italy, from January 14 to January 17, 2025. It is ...
    The History of Jeans: Celebrating a Denim Icon

    The History of Jeans: Celebrating a Denim Icon

    From the rugged terrains of California to the chic boutiques of Paris, the history of jeans weaves a rich tapestry ...
    Men’s Loungewear: How to Choose the Best Styles

    Men’s Loungewear: How to Choose the Best Styles

    Comfort at home is always a priority, no matter the season. Men’s loungewear has become a wardrobe staple for those ...
    Men’s Fashion Through the Decades: 1900s - 2020s

    Men’s Fashion Through the Decades: 1900s – 2020s

    The evolution of men’s fashion through the decades is a fascinating journey that reflects broader societal changes, cultural revolutions, and ...
    Men’s Fall Fashion: The Building Blocks of Effortless Outfits

    Men’s Fall Fashion: The Building Blocks of Effortless Outfits

    As autumn leaves blanket the streets, men’s fall fashion emerges as an intricate dialogue between comfort and style. This season ...
    4D Technology Could Make Bespoke Fashion Accessible to All

    4D Technology Could Make Bespoke Fashion Accessible to All

    Custom clothing has always been central to men’s style. From the 19th-century tailors who meticulously measured men’s bodies to create ...