Rules for Successful Living: Diesel Collaborates with Terry Richardson

The Fashionisto

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Published September 21, 2016

Model André Hamann poses for Diesel's Rules for Successful Living project.Pin
Model André Hamann poses for Diesel’s Rules for Successful Living project.

Unveiling its latest project, Diesel joins creative forces with fashion photographer Terry Richardson. The collaborative effort embraces a provocative attitude with 50 rules #forsuccessfulliving. Providing words to live by, the project stands by phrases such as Think Bold, Look on the Bright Side, and Be Brave. A traveling exhibition, the images are slated to take the world by storm with stops in Shanghai, London, Milan, and New York. Photographed by Richardson, Francisco Perez, André Hamann, Corey Saucier, Ralph Souffrant and Igor Kolomiyets are among the featured models.

Related: Boyd Holbrook is ‘Bad’ for Diesel Fragrance Campaign

Diesel Rules for Successful Living

Francisco Perez photographed by Terry Richardson for Diesel's Rules for Successful Living project.Pin
Francisco Perez photographed by Terry Richardson for Diesel’s Rules for Successful Living project.
Igor Kolomiyets flashes his underwear for Diesel's Rules for Successful Living project.Pin
Igor Kolomiyets flashes his underwear for Diesel’s Rules for Successful Living project.
Igor Kolomiyets is all smiles for Diesel's Rules for Successful Living project.Pin
Igor Kolomiyets is all smiles for Diesel’s Rules for Successful Living project.
Corey Saucier strips down for Diesel's Rules for Successful Living project.Pin
Corey Saucier strips down for Diesel’s Rules for Successful Living project.
Ralph Souffrant thinks green for Diesel's Rules for Successful Living project.Pin
Ralph Souffrant thinks green for Diesel’s Rules for Successful Living project.

Discover More Rules for Successful Living on Diesel.com.

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