Dior Men Takes a Smart Approach to Style with Pre-fall ’22 Campaign

The Fashionisto

/

Published May 23, 2022

/

Updated June 12, 2023

Wang Chenming Fabio Silva Models Dior Men Pre-fall 2022 CampaignPin
Wang Chenming and Fabio Silva share the spotlight for Dior Men’s pre-fall 2022 campaign.

The first chapter of Dior Men’s fall-winter 2022 collection has been revealed. Kim Jones, the brand’s artistic director, draws inspiration for Dior Men’s new season from American novelist Jack Kerouac and the Beat Generation. Photographer Rafael Pavarotti leads the stylish charge for pre-fall, shooting a dynamic Dior Men campaign art directed by Ronnie Cooke-Newhouse.

Kaplan Hani Model Dior Men Campaign Pre-fall 2022Pin
Kaplan Hani sports an illustrated Jack Kerouac cover art shirt for Dior Men’s pre-fall 2022 campaign.

Dior Men Pre-fall 2022 Campaign

Shelley Durkan casts models Alex KhristenkoFabio SilvaKaplan HaniThatcher Thornton, and Wang Chenming as Dior Men’s pre-fall 2022 campaign stars. The models appear before the lens of Rafael Pavarotti. The latter captures pictures of the models set against a blend of text and beautiful, solid backdrops.

Related: DIOR MEN DRAWS INSPIRATION FROM JACK KEROUAC FOR FALL ’22 COLLECTION

Kaplan Hani Fabio Silva Models Dior Men Campaign Pre-fall 2022Pin
Kaplan Hani and Fabio Silva appear in Dior Men’s pre-fall 2022 campaign.

Melanie Ward styles Dior Men’s pre-fall 2022 advertisement. Ward assembles stylish ensembles that include check jackets, marled knitwear, corduroy pants, shorts, etc. Meanwhile, the Dior Men’s campaign stars look picture-perfect, with hair by Benjamin Muller and makeup by Peter Philips.

Alex Khristenko Ukrainian Model Dior Men Campaign Pre-fall 2022Pin
Alex Khristenko channels his inner author as the star of Dior Men’s pre-fall 2022 campaign.
Alex Khristenko Model Dior Men Pre-fall 2022 CampaignPin
Alex Khristenko mixes prints in a preppy look for Dior Men’s pre-fall 2022 campaign.
Fabio Silva, Alex Khristenko, Thatcher Thornton, and Kaplan Hani front Dior Men's pre-fall 2022 campaign.Pin
Fabio Silva, Alex Khristenko, Thatcher Thornton, and Kaplan Hani front Dior Men’s pre-fall 2022 campaign.
Dior Men Campaign Pre-fall 2022Pin
Fabio Silva, Wang Chenming, Alex Khristenko, and Thatcher Thornton appear in Dior Men’s pre-fall 2022 campaign.

Recent Updates

Damson Idris Leads Tommy Hilfiger’s Spring 2025 Denim Ad

Damson Idris Leads Tommy Hilfiger’s Spring 2025 Denim Ad

Tommy Hilfiger’s spring 2025 campaign features Damson Idris in a fresh reimagining of classic denim. Idris showcases the latest pieces, ...
KUN Brings Bold Energy to Versace’s Lunar New Year Ad

KUN Brings Bold Energy to Versace’s Lunar New Year Ad

KUN, Versace’s global brand ambassador, is in the spotlight once again. Following his striking fall 2024 campaign, the star ushers ...
George MacKay Shines in Gucci’s Reflective Spring 2025 Ad

George MacKay Shines in Gucci’s Reflective Spring 2025 Ad

For Gucci’s spring-summer 2025 campaign, “Where Light Finds Us,” actors George MacKay and Yara Shahidi step into a world shaped ...
Penn Badgley Takes New York in Moncler’s Spring 2025 Ad

Penn Badgley Takes New York in Moncler’s Spring 2025 Ad

Best known for his roles in “You” and “Gossip Girl,” Penn Badgley leads the spring 2025 campaign for Moncler. Set ...
Zhang Youhao Leads McQueen’s Lunar New Year 2025 Ad

Zhang Youhao Leads McQueen’s Lunar New Year 2025 Ad

In “A Sense of Belonging,” McQueen crafts an evocative narrative for Lunar New Year 2025, headlined by Zhang Youhao. Against ...
Loro Piana’s Spring 2025 Ad Blends Architecture & Style

Loro Piana’s Spring 2025 Ad Blends Architecture & Style

Loro Piana unveils its spring 2025 campaign, photographed by Mario Sorrenti. This season, Rio de Janeiro's vibrant modernism sets the ...