Douglas Unveils a Sunlit Vision of Masculinity

The Fashionisto

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Published February 27, 2025

Simone Bredariol and Cristiano Palmerini star in the Douglas men’s campaign for 2025.Pin
Simone Bredariol and Cristiano Palmerini star in the Douglas men’s campaign for 2025. Photo: Andreas Ortner / Douglas

Photographer Andreas Ortner reunites with Douglas, capturing a sun-drenched vision of modern masculinity. Models Cristiano Palmerini and Simone Bredariol embody natural confidence, set against the stark contrast of white domes and an endless horizon.

Douglas Men’s Campaign

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Jennifer Kalatzis keeps the styling minimal yet impactful—relaxed pleated trousers in sandy hues drape over sun-kissed skin, while crisp white shirting flows in the breeze. The scent of Burberry Hero lingers, tucked into the folds of tailored waistbands, while Narciso Rodriguez Bleu Noir stands out against the rough volcanic landscape.

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Ortner’s lens revels in texture, from dewy skin and wet curls to the grain of a pumice stone resting on a sculpted back. Georgios Tsiogkas shapes hair with an undone ease, while makeup artist Benjamin Becher enhances natural features.

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The campaign evokes a world where scent, skin, and fabric communicate in tandem with the elements—raw, refined, and magnetic.

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