Douglas Delivers a Fragrance-Focused Escape for Summer 2025

The Fashionisto

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Published April 7, 2025

Alexis Maçon-Dauxerre and Gabriel Pitta star in the Douglas summer 2025 campaign.Pin
Alexis Maçon-Dauxerre and Gabriel Pitta star in the Douglas summer 2025 campaign. Photo: Andreas Ortner / Douglas

Douglas takes the spotlight once more, this time delivering a serene summer in Lanzarote. Photographer Andreas Ortner frames the campaign against coastal minimalism—sunlight on skin, linen suiting against volcanic rock, and the elemental pull of scent.

Douglas Summer 2025 Campaign

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Models Gabriel Pitta and Alexis Maçon-Dauxerre carry the Douglas campaign with restraint, allowing fragrances like Yves Saint Laurent and Emporio Armani’s Stronger With You to emerge as quiet anchors, given space to resonate.

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Christina Werzl’s art direction lingers on the elemental—black swim trunks soaking under pool reflections, pastel tailoring clashing gently with weathered cliffs. Meanwhile, Jennifer Kalatzis’ styling leans on tonal suits and ribbed knits, suggesting a summer that’s less about escape and more about return—to earth, to the senses, to self.

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Hair by Georgios Tsiagkis and grooming by Benjamin Becher add the final stroke: wet, tousled, real. Together, the team carves out a moment of calm that lingers long after the waves recede.

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Production by Wolkn Productions Tina Degano

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