Dsquared2 Embraces a Grunge Aesthetic for Spring ’22 Campaign

The Fashionisto

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Published January 15, 2022

Dsquared2 unveils its spring-summer 2022 advertising campaign.Pin
Dsquared2 unveils its spring-summer 2022 advertising campaign.

For spring-summer 2022, Dsquared2 creates a fantasy world inspired by grunge. New campaign imagery from the fashion label reflects the season’s most prominent design motifs. According to Dsquared2, its modern take on the grunge element appears in contrast to the delicacy of florals throughout the stages of growth and decay.

Jack Cope Model Dsquared2 Spring Summer 2022 CampaignPin
Jack Cope stars in Dsquared2’s spring-summer 2022 campaign.

Dsquared2 Spring/Summer 2022 Campaign

Dsquared2’s most recent advertisement features the creative direction of Giovanni Bianco, who works closely with the brand’s creative directors, Dan and Dean Caten. A young and diverse cast is photographed in a glam-grunge style by Alasdair McLellan, who continues a signature fascination with the subject of youth.

Related: MICHAEL YERGER STRIPS DOWN FOR DSQUARED2 UNDERWEAR CAMPAIGN

Alasdair McLellan photographs Dsquared2's spring-summer 2022 campaign.Pin
Alasdair McLellan photographs Dsquared2’s spring-summer 2022 campaign.

The Dsquared2 spring campaign cast comes together in a mash-up of different styles in a mosh pit. To front its new advertising campaign, Dsquared2 enlists models Aylah Peterson, Miriam Sanchez, Chloe Oh, Maty Fall, Alyda Grace, Emily Miller, Alex Marku, Guylian Masson, Jack Cope, Martin Antech, Fabio Silva, Ruben Carrol, and Alex Wynter. Meanwhile, Vanessa Reid styles the models in a collection of deconstructed knitwear, frayed denim, patched jackets, and other pieces.

A still from Dsquared2's spring-summer 2022 campaign video.Pin
A still from Dsquared2’s spring-summer 2022 campaign video.

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