After a fall campaign that effortlessly bridged casual days and formal nights, Dsquared2 returns, focusing boldly on denim essentials. Giampaolo Sgura captures the brand’s raw yet polished edge, putting models Ondrej Mokoš and Freddie Brosnan front and center in a pure denim showcase.
Dsquared2 Fall/Winter 2024 Denim Campaign
Dsquared2’s signature irreverence breathes through every shot, making denim the ultimate canvas for self-expression and quiet defiance.
From worn-in jeans that channel a rebellious spirit to snap-button shirts and distressed jean jackets in dark indigo and faded washes, each piece reimagines denim’s role in everyday style.
The Dsquared2 campaign dials back on extras—bare feet and open shirts bring an intimacy, letting the texture and cut of each denim piece take the spotlight.
This season captures a modern charm, showing that denim isn’t merely for layering but stands as a statement on its own. In Dsquared2’s world, denim is more than a staple—it’s an attitude.
