Dsquared2’s ICON New Generation campaign captures a collision of athletic edge and contemporary minimalism. Bách takes the spotlight, photographed by Giampaolo Sgura against a raw, stripped-down set of cardboard panels and vintage cameras. The aesthetic is forward-looking yet grounded in the brand’s signature heritage.
Dsquared2 ICON New Generation Campaign
The new Dsquared2 ICON New Generation collection leans into clean silhouettes, bold proportions, and utilitarian details. A white canvas utility vest, worn unzipped to reveal a glimpse of skin, pairs with tailored chinos and chunky puffer sneakers—blurring the lines between rugged workwear and modern street style.
A black oversized Dsquared2 T-shirt, stamped with the sloped ICON logo, meets loose-fit balloon cargo shorts and leather slide sandals with thick straps, balancing laid-back ease with a modern attitude.
The collection’s athletic undertones are woven through relaxed cuts and streamlined layering, signaling a new chapter for Dsquared2—one where individuality and modern energy take the focus. Sharp yet unforced, it reflects a generation unafraid to redefine the rules.
