Dsquared2’s Spring 2025 Ad Turns Dressing Into a Provocation

The Fashionisto

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Published March 9, 2025

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Updated March 14, 2025

Models Luka Tesic and Yuval Harel appear in the Dsquared2 spring-summer 2025 campaign.Pin
Models Luka Tesic and Yuval Harel appear in the Dsquared2 spring-summer 2025 campaign. Photo: Andrea Artemisio / Dsquared2

The Dsquared2 spring-summer 2025 campaign, shot by Andrea Artemisio, plays with desire and defiance, weaving together a story of seduction and rebellion. It’s a world where raw masculinity meets delicate sensuality, where leather harnesses and lace-up denim collide with sheer layers and blush-toned tailoring.

Dsquared2 Spring/Summer 2025 Campaign

Tunji Obembe fronts the Dsquared2 spring-summer 2025 campaign.Pin
Tunji Obembe fronts the Dsquared2 spring-summer 2025 campaign. Photo: Andrea Artemisio / Dsquared2

The cast—Elliot Oomen, Juanel Hernandez, Luka Tesic, Tunji Obembe, and Yuval Harel—embodies this duality. A red rose, a bitten apple, and flickering candlelight heighten the tension, framing fashion as a ritual, an indulgence, a provocation.

Distressed denim takes on a new identity, slashed and bound with intricate corset-style lacing. Black leather vests and chokers nod to fetish culture, adding an edge to exposed torsos and sculpted silhouettes.

Juanel Hernandez models tailoring for Dsquared2's spring-summer 2025 campaign.Pin
Juanel Hernandez models tailoring for Dsquared2’s spring-summer 2025 campaign. Photo: Andrea Artemisio / Dsquared2

Meanwhile, oversized blazers in soft pinks drape over bare skin, their loose fit suggesting an undone elegance.

Studded accessories, metallic accents, and daring cutouts subvert expectations. The contrast between rigid structure and fluid transparency mirrors the collection’s central theme: the performance of identity.

Each Dsquared2 piece tells a story—of temptation, of control, of the power in both surrender and resistance.

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