In a sun-drenched hideaway of thatched roofs and swaying palms, Dsquared2 strips down to its essentials—literally. For spring 2025, the label taps Matty Carrington and Stefano Tomadini to front its underwear campaign, lensed by Alfonso Anton Cornelis with art direction by Giorgio Branduardi.
The result is part vintage vacation fantasy, part 21st-century form study, all while staying firmly planted in the brand’s bold, heat-charged identity.
Dsquared2 Spring 2025 Underwear Campaign
Matty and Stefano move through the Dsquared2 campaign like off-duty athletes marooned in paradise. From lounging on sun-bleached sheets to biting into tropical fruit in low-slung trunks, every shot is framed with that signature Dsquared2 wink.
The underwear itself is a direct hit. Dsquared2’s Maxi Logo brief leads the pack with bold blocking. There’s also the clean-lined Dsquared2 logo trunk and a classic black basic that does all the heavy lifting with minimal fuss.
Styled without pretense, the underwear becomes a uniform of ease, ego, and intent—this is vacation mode for the man who knows exactly what’s peeking out from under his linen shorts.
In the broader world of men’s underwear, where minimalism often means playing it safe, Dsquared2 throws it back to when visual impact was the point, not a byproduct. The campaign doesn’t just sell underwear; it sells escape. And in 2025, that feels more urgent—and more alluring—than ever.
