Dunhill unveils its new fall-winter 2018 campaign entitled “Reflections.” The cinematic-inspired outing features none other than Clément Chabernaud. The French model appears before the lens of photographer Jack Webb. Clément stars in a short video for the British fashion brand as well.
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Discussing this season’s campaign, Dunhill creative director Mark Weston shares, The idea of the Dunhill man is multiple, not singular. And in turn, so is the idea of Britishness–something crucial to Dunhill and the way we approach style here.
Weston continues, There is not a single way of being British, there are many; there is classicism and tradition as well as an idea of the contemporary and shifting. In many ways, the campaign is about literally showing these different perspectives at once.