Dwyane Wade returns to fashion, teaming up with Versace for their new underwear campaign. Captured by photographer Tim El Kaïm, Wade personifies contemporary masculinity against a minimalist studio backdrop.
Wade’s physique, honed from years on the basketball court, becomes the ideal canvas to display Versace’s 90s logo ribbed trunks and the revered Greca border trunks.
Dwyane Wade for Versace Underwear Campaign
Versace’s choice of Wade, building on his success in their eyewear campaign, highlights the brand’s ability to merge fashion with athletic flair. Wade’s charisma and athletic form accentuate the iconic designs.
The Greca border trunks proudly showcase Versace’s rich heritage, featuring a striking geometric pattern that pays homage to the iconic Greek key motif, a timeless hallmark of the luxury fashion house.
The 90s logo ribbed trunks infuse a retro vibe with modern flair, nodding to the branding that defined men’s fashion in the 1990s. Here, Wade’s assertive poses embody the eternal appeal of Versace, fusing fashion with athletic dynamism, mirroring the iconic style of 90s supermodels like Marcus Schenkenberg.
Wade brings an extra layer of style to the campaign, clad in logo tanks and trendy denim elevated by opulent gold chains. Through El Kaïm’s lens, Wade’s embodiment of this stylized aesthetic reinforces Versace’s reputation as a trailblazing fashion authority, simultaneously shaping and subverting style conventions.