DJ Khaled, David Ortiz + More Front DXL Holiday ’17 Campaign

The Fashionisto

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Published November 8, 2017

DXL unveils its holiday 2017 campaign.Pin
DXL unveils its holiday 2017 campaign.

The holiday season continues with the unveiling of a new campaign. Destination XL, the leading retailer of men’s XL apparel, entitles its latest advertisement, “Time to XL.” The retailer finds five fitting stars for its effort. The outing includes music mogul DJ Khaled and ten-time MLB All-Star David “Big Papi” Ortiz.

DJ Khaled stars in DXL's holiday 2017 campaign.Pin
DJ Khaled stars in DXL’s holiday 2017 campaign.

The advertisement also features Hal Gill, who played sixteen seasons in the NHL and won a title championship. The Voice season 11 winner Jason “Sundance” Head, and Notoriously Dapper blogger Kelvin Davis round out DXL’s holiday stars. The message behind DXL’s ‘Time to XL’ campaign is to empower XL men to look and feel their very best, says the brand.

Each of the celebrities featured in the campaign represents what it means to XL in style with complete confidence. These men differ in their individual styles, physiques, and achievements–but they all do it in style.

DXL Holiday 2017 Campaign

Baseball legend David Ortiz appears in DXL's holiday 2017 campaign.Pin
Baseball legend David Ortiz appears in DXL’s holiday 2017 campaign.
Country-soul singer Jason "Sundance" Head fronts DXL's holiday 2017 campaign.Pin
Country-soul singer Jason “Sundance” Head fronts DXL’s holiday 2017 campaign.
Kelvin Davis of Notoriously Dapper stars in DXL's holiday 2017 campaign.Pin
Kelvin Davis of Notoriously Dapper stars in DXL’s holiday 2017 campaign.
Retired professional ice hockey player Hal Gill fronts DXL's holiday 2017 campaign.Pin
Retired professional ice hockey player Hal Gill fronts DXL’s holiday 2017 campaign.