The holiday season continues with the unveiling of a new campaign. Destination XL, the leading retailer of men’s XL apparel, entitles its latest advertisement, “Time to XL.” The retailer finds five fitting stars for its effort. The outing includes music mogul DJ Khaled and ten-time MLB All-Star David “Big Papi” Ortiz.
The advertisement also features Hal Gill, who played sixteen seasons in the NHL and won a title championship. The Voice season 11 winner Jason “Sundance” Head, and Notoriously Dapper blogger Kelvin Davis round out DXL’s holiday stars. The message behind DXL’s ‘Time to XL’ campaign is to empower XL men to look and feel their very best,
says the brand.
Each of the celebrities featured in the campaign represents what it means to XL in style with complete confidence. These men differ in their individual styles, physiques, and achievements–but they all do it in style.
DXL Holiday 2017 Campaign
