Gena Heads Outdoors in Winter Styles for MatchesFashion

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The Fashionisto

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Published January 7, 2021

Photos by Billy Ballard
Styling by Simon Chilvers
Gena Malinin 2021 MatchesFashion Editorial 001Pin

MatchesFashion dreams up a stylish winter day with the help of photographer Billy Ballard. Taking advantage of the year’s coldest months, Simon Chilvers curates a selection of must-have menswear from MatchesFashion. Inspiring in everyday looks with a modern appeal, Gena Malinin steps into the role of the protagonist. The SUPA model joins Connie from Viva, who receives a style update, courtesy of Morgan Pilcher. Posing for photos outdoors, Gena models contemporary statements like a coat and jacket from Kassl Editions or a check A.P.C. jacket. Meanwhile, Ballard brings some warmth to the outing, manipulating the natural light to emphasize autumnal tones.

Hair by Sarah Jo Palmer
Makeup by Pamela Cochrane
Production by Emily Roberts, Shiny Projects

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