Re-touched Reality: GQ Portugal’s AI-Driven Fashion Story

The Fashionisto

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Published May 23, 2024

Photos by Ana Abril
Styling by Lara Bosch
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In the May 2024 issue of GQ Portugal, the editorial “Re-touched” presents a splashy reimagining of the classic fashion spread. Captured by the talented Ana Abril and retouched by Alba Stark, the images embrace modernity, reflecting the evolution from traditional photo retouching to contemporary AI-generated imagery.

The visuals are playful and thought-provoking, blending surreal elements with high fashion.

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Models Julio Taeño, Luis Martinez, and Toni Engonga grace the pages of GQ Portugal, each contributing their unique charisma to the editorial. Abril’s lens captures the essence of modernity as the models navigate through fantastical settings enhanced with quirky and imaginative objects.

The result is a dynamic interplay of reality and virtual augmentation, illustrating the transformative power of technology in today’s fashion photography.

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Lara Bosch’s styling further amplifies the story’s bold vision, with the model trio donning striking pieces from renowned brands like Louis Vuitton, Versace, Dsquared2, and Kenzo. The ensembles exude confidence and innovation, perfectly complementing the editorial’s futuristic theme.

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“Re-touched” taps into the endless possibilities a click away when creativity meets cutting-edge technology, marking a new chapter in fashion editorial storytelling.

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Grooming by Gino Mateus
Set Design by Alba Stark

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