Rich McKeown stars in an editorial for the September 2018 issue of Men’s Health Russia. The magazine embraces a New York flair for the story. Taking to the streets of Manhattan, Rich dons a sharp wardrobe. Gabriela Langone styles Rich, while Nataliya Kogan photographs the story. Embracing fall looks, Rich gravitates towards designer tailoring. He sports a wardrobe of brands that includes Prada, Saint Laurent, and Pal Zileri.