Rutger Schoone explores the peaceful landscapes of South Tyrol, bringing a fresh perspective to a new ModMod editorial that blends rural charm with contemporary style. Under Hein Gijsbers’ keen photographic eye, the Dutch model embodies a laid-back, yet assertive aesthetic.
Pieter van Loon orchestrates the styling, curating ensembles that juxtapose utilitarian charm with designer sophistication.
“Arts & Crafts” unfolds as an homage to textural play and muted palettes. Wool coats and structured knitwear anchor the visual narrative, their weight balanced by refined pieces.
In one frame, the earthy mustard of a checked shirt meets the rich brown of tailored trousers, capturing a vintage nod amidst the storied backdrop.
As the story progresses, subtle monochromatic tones and relaxed denim make their mark. A shot of Rutger seated indoors, wrapped in autumnal hues and crisp shirting, adds an intimate pause.
The mood shifts with black-and-white frames, showing bursts of motion—energy embodied in a contemporary context. The narrative reveals the essence of grounded fashion: resilient, warm, and tactile.
The final images capture Rutger in layered outerwear under soft mountain light, where structured coats and woolen vests complement nature’s raw textures.
