American Life–For its spring/summer 2013 advertising campaign, Italian label Alcott leads our eyes on a journey through American culture. Tapping Fashion Milano model Edward Wilding to star in the colorful advertisements, the brand showcases some pieces of its latest collection, matching them with traditional American iconography. From country music, made of cotton tees, washed jeans, checked shirts and acoustic guitars, to hip-hop with a focus on bling, the images reveal Edward’s multifaceted personality and playful charisma.
