HOT Impetus kicks off its spring offering with a new shoot lensed by photographer Carlos Alsina. Front and center for the outing is Spanish model Emilio Flores. Sporting HOT Impetus’ latest underwear styles, Emilio is in top shape as he shows off, both the label’s classic and revealing options. HOT Impetus was inspired by architect Charles Rennie Mackintosh for its new line. Mackintosh once said that “‘Life’ is the leaves which shape and nourish a plant, but ‘art’ is the flower which embodies its meaning.”
