Emporio Armani Channels Relaxed Cool with Fall Campaign

The Fashionisto

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Published June 9, 2016

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Updated March 7, 2023

Kit Butler joined by Damaris Goddrie and Ophelie Guilermand for Emporio Armani's fall-winter 2016 campaign.Pin
Kit Butler joined by Damaris Goddrie and Ophelie Guilermand for Emporio Armani’s fall-winter 2016 campaign.

Hot on the heels of the reveal of Giorgio Armani’s fall-winter 2016 campaign, we get a glimpse at what’s in store for Emporio Armani. Model Kit Butler is the season’s protagonist, linking up with fashion photographer Lachlan Bailey. Captured in a Milano photo studio, Kit is joined by Luna Bijl, Damaris Goddrie and Ophelie Guillermand for the occasion. Front and center, Kit takes on a confident but relaxed attitude as he lounges in Emporio Armani’s luxurious outerwear and military-inspired tailoring for the season.

Related: Emporio Armani Does Techno Tailoring for Fall Collection

Emporio Armani Fall/Winter 2016 Campaign

Model Kit Butler fronts Emporio Armani's fall-winter 2016 campaign.Pin
Model Kit Butler fronts Emporio Armani’s fall-winter 2016 campaign.
Kit Butler and Luna Bijl front Emporio Armani's fall-winter 2016 eyewear campaign.Pin
Kit Butler and Luna Bijl front Emporio Armani’s fall-winter 2016 eyewear campaign.

Emporio Armani Fall/Winter 2016 Men’s Collection Highlights

Emporio Armani tackles a somber color palette of black and grey for its fall-winter 2016 collection. Inspired by the digital generation, Giorgio Armani imagines an urban setting with innovation in the spotlight. Here, materials are revisited in subtle ways for a modern appeal. One highlight of the season, classic Prince of Wales checks are juxtaposed with a denim that is treated with bonded leather.


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