For spring-summer 2025, Emporio Armani trades spectacle for sentiment, dialing into a visual language where a raised eyebrow and a loosened collar say more than any logo ever could. Photographed by Bruno Staub, the catalogue stars Mathieu Simoneau, Austin Garrett, and Balthazar Dib, each bringing a distinct charisma to the images.
Emporio Armani Spring/Summer 2025
This spring signals Emporio Armani operating in the subtle tension between city polish and countryside ease. One moment, Balthazar is straight-faced in a putty-toned suit and loafers with white socks—half boardroom, half ’90s off-duty heartthrob.
Another frame shifts to Balthazar standing beside a white horse, a violet suede jacket worn casually over a sequined top. It’s a palette that teases seriousness, then undercuts it with a smirk.
The Emporio Armani collection pivots around contrast—earthy neutrals play against rich jewel tones, tailoring collides with the lilt of relaxed shorts, and boxy silhouettes are given lift by featherweight fabrics. Mathieu, leaning into a palette of warm stone and ivory, wears an off-white utilitarian set with the kind of irreverent cool.
There’s a subtle irony woven throughout. The lavender coat over joggers, the velvet blazer worn like it’s nothing special, the sequins hiding under a trucker jacket. Staub captures the garments in natural light, letting shadows fall where they may, avoiding overstyled gloss in favor of something lived-in and contemplative.
This is the Emporio Armani that doesn’t beg for relevance. It walks a slower path, grounded in tactility and ease. And yet, with its off-kilter pairings and unexpected textures, the message is clear: this season, polish can have a pulse.
