Equinox reunites with photographer Steven Klein for its 2017 campaign. The advertisement once again takes hold of the motto, Commit to Something. Equinox executive vice president and chief marketing officer, Carlos Becil shares, “This year’s campaign revolves around the notion that what you commit to is who you are, so we’re daring viewers to take stance and look inward, even if doing so makes you a little bit uncomfortable.
Becil continues, “We’re in the business of changing lives at Equinox, so we’ve learned firsthand that going ‘all in’ on anything—whether it be a workout, a cause or yourself—will undoubtedly get you one step closer to finding out who you really are.”
Related: Steven Klein Photographs Equinox’s Spring Ads
Sharing more details about Equinox’s campaign, Klein says, “I view my work through the eyes of a photojournalist” The fashion photographer explains how he draws “influence from what’s going on outside my door every day. This approach lends itself naturally to this year’s Equinox campaign, where we’re using imagery to tell highly personal stories and inspire conversation about important issues.”
Equinox 2017 Campaign by Steven Klein
