H&M Revisits the Family Portrait for ERDEM Collaboration Campaign

The Fashionisto

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Published October 18, 2017

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Updated April 6, 2018

Luca Lemaire, Fernando Cabral, Hero Fiennes-Tiffin, and Neels Visser star in the H&M x ERDEM campaign.Pin
Luca Lemaire, Fernando Cabral, Hero Fiennes-Tiffin, and Neels Visser star in the H&M x ERDEM campaign.

Fresh on the heels of a lookbook, we receive another glimpse at H&M’s ERDEM collaboration. Photographer Michal Pudelka captures the London outing. Pudelka plays with the idea of family portraits for the occasion. Models Tony Ward, Fernando Cabral and Luca Lemaire join digital influencer Neels Visser. Actors Tom Rhys Harries and Hero Fiennes Tiffin also make an appearance.

Related: H&M Unveils ERDEM Men’s Collaboration

Talking about the campaign, Pudelka shares, “We thought it would be great to do a modern take on classical family portraits, creating characters in ERDEMS’s world. The ERDEM x H&M collection really spoke to me, and the working process felt authentic and creatively charged.” H&M’s ERDEM collection arrives at stores and online at HM.com November 2, 2017.

ERDEM x H&M Campaign

Fernando Cabral, Neels Visser, and Luca Lemaire sport fashions from ERDEM's H&M collaboration.Pin
Fernando Cabral, Neels Visser, and Luca Lemaire sport fashions from ERDEM’s H&M collaboration.
Michal Pudelka photographs his spin on the family portrait for the ERDEM x H&M campaign.Pin
Michal Pudelka photographs his spin on the family portrait for the ERDEM x H&M campaign.
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