Esprit unveils its latest sustainable collection with its new range for spring-summer 2020. The brand uses Archroma’s unique EarthColors® technology to produce its eco-friendly fashions. Esprit’s capsule includes a palette consisting of seven biosynthetic dyes made from inedible waste like grass, fruit peels, or nutshell.
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Eleven wardrobe basics make up Esprit’s collection, which ranges from cotton shirts and shorts to accessories such as a canvas bag. The sustainable fashions take the spotlight with a campaign lensed by photographer Markus Pritzi. Stylist Christian Stemmler outfits models David Friend and Kristen Coffey for the occasion. Traveling to California, the advertisement looks to Anza-Borrego Desert State Park as its backdrop.