Eton Ventures Beyond Shirts with Luxurious Fall Knitwear

The Fashionisto

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Published October 7, 2024

Eton introduces knitwear for fall-winter 2024.Pin
Eton introduces knitwear for fall-winter 2024. Photo: Eton

Eton shifts its focus for fall-winter 2024 with the introduction of knitwear. Known for its precision in shirtmaking, the brand turns that same sharp eye toward a new territory—knits.

Daisuke Ueda fronts the campaign, showcasing the brand’s modern yet refined approach. Each piece emerges from a collaboration with Venetian artisans and is crafted from RWS-certified Merino wool, adding sustainability to its story.

Eton Fall 2024 Knitwear

Daisuke Ueda models Eton’s 14-gauge fine-knit Tollegno Merino wool quarter-zip and polo.Pin
Daisuke Ueda models Eton’s 14-gauge fine-knit Tollegno Merino wool quarter-zip and polo. Photo: Eton

Eton’s knitwear comes in three timeless silhouettes: the crewneck, the 3-button polo, and the quarter-zip. Each style elevates staples with sophistication.

Model Daisuke Ueda wears Eton’s 14-gauge fine-knit Tollegno Merino wool quarter-zip in oxblood red.Pin
Model Daisuke Ueda wears Eton’s 14-gauge fine-knit Tollegno Merino wool quarter-zip in oxblood red. Photo: Eton

The color palette spans deep forest green to rich oxblood red, making it a versatile selection for the season. The tactile experience varies with options in thicker 14-gauge or more refined 18-gauge knits, perfect for layering as the weather turns.

Dressed in black, Daisuke Ueda showcases Eton’s fall-winter 2024 knitwear.Pin
Dressed in black, Daisuke Ueda showcases Eton’s fall-winter 2024 knitwear. Photo: Eton

Eton’s knitwear is grounded in the brand’s heritage. It invites men to reimagine their wardrobes with timeless essentials. It’s a nod to the power of transformation—proof that evolution doesn’t mean abandoning your core but building upon it.


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