Eton shifts its focus for fall-winter 2024 with the introduction of knitwear. Known for its precision in shirtmaking, the brand turns that same sharp eye toward a new territory—knits.
Daisuke Ueda fronts the campaign, showcasing the brand’s modern yet refined approach. Each piece emerges from a collaboration with Venetian artisans and is crafted from RWS-certified Merino wool, adding sustainability to its story.
Eton Fall 2024 Knitwear
Eton’s knitwear comes in three timeless silhouettes: the crewneck, the 3-button polo, and the quarter-zip. Each style elevates staples with sophistication.
The color palette spans deep forest green to rich oxblood red, making it a versatile selection for the season. The tactile experience varies with options in thicker 14-gauge or more refined 18-gauge knits, perfect for layering as the weather turns.
Eton’s knitwear is grounded in the brand’s heritage. It invites men to reimagine their wardrobes with timeless essentials. It’s a nod to the power of transformation—proof that evolution doesn’t mean abandoning your core but building upon it.
